Optimization & Profile Protection

Your Profile health score on the Local SEO home screen tells you what to fix, and your weekly task list above it turns that into a short list of things to do. Profile Protection watches for changes made outside Grandranker, emails you when one lands, and reverts it when you say so.

Your weekly tasks

Grandranker builds a weekly list of local SEO actions, refreshed every Monday from your latest profile data. It leads the Local SEO home screen: a bar counting what you have finished this week, then the tasks themselves. Refresh rebuilds the list if you don't want to wait for Monday.

Most tasks are done without leaving Grandranker. A photo task opens an upload box: pick a photo, say what it shows, and Grandranker sends it to your listing. Others open the Profile, Posts or Reviews page with the right thing already in front of you.

Tasks with a checklist

Some parts of your listing still live on Google's own screens: your business attributes, and your services where Grandranker cannot handle them for you. Rather than leave you to hunt for the right button, each of those comes with a numbered checklist, a tick box on every step, and a count above them showing how many steps are done. A task Grandranker can finish itself shows its button instead, with no checklist to work through.

Ticks are saved as you make them, so you can stop halfway, close the page and come back to the same spot. Ticking the last step marks the whole task done, and unticking one puts it back on your list. Where a step names a button that is easy to miss, a Show me link under it opens a picture of the screen being described, and Hide picture folds it away again.

Add services

Where Grandranker knows the services businesses in your trade usually list, the services task does the work for you. Its button reads Add services and opens a pick-list here instead of sending you off to Google.

It offers the services other businesses in your trade already have on Google, most widely used first - so the top of the list is what is normal for your trade. Tick the ones you offer and press the button, which counts your picks: Add 3 services to Google. They go straight onto your Google Business Profile, and the services you already have are kept. Nothing is sent to Google until you tick it.

A long list opens with the twelve most widely used, a search box above them, and a link at the bottom to show the rest.

Not in the list? Type it under Something not listed and press Add: it goes onto your profile in your own words, alongside whatever you ticked. Google matches its own service names most readily, so use the list where it has what you need and your own words for the rest.

When your trade has no ready-made list

Google keeps its own wording for services, and it covers some trades far better than others. Where Grandranker does not yet know enough service names for your trade, the pick-list is written for you instead.

Grandranker drafts service names from your own listing - your business name, your categories, your description and the local searches you are tracking - and shows them with a short explanation of each, the same way as any other pick-list. Tick the ones you offer and they go onto your profile in those words. Nothing is drafted from another business's listing, and nothing is sent to Google until you tick it.

Because these are your own words rather than Google's, there is no search box; the list is short by design.

The one case with nothing to offer is a listing with no business category set on Google. That task keeps its Open in Google button, which opens a Google search for your business, and you work through the written steps there.

Describe your services

Listing a service by name is only half of it. Google also lets each service carry a short description, and a service with one gives Google more to match a search against.

Where any of your services has no description, the weekly task for it reads Write descriptions. It opens a list of exactly those services, each with a description already written for you from your own profile, in an editable box you can change before anything is sent. Tick the ones you are happy with and the button counts them: Write 2 descriptions to Google.

A description Google already holds is never touched. Grandranker only fills the empty ones, so a description you wrote yourself cannot be replaced by a written-for-you one. Google allows 300 characters, and the box counts down as you type.

Profile health score

The score card on the Local SEO home screen, below your weekly task list, scores your listing out of 100 across five categories. Open the card for the full breakdown:

• Profile: business description, phone number, website URL, business hours, additional categories and business attributes.
• Reviews: your rating and review count compared to competitors, review reply rate, recent review velocity, and whether negative reviews get responses.
• Photos: photo quantity, category diversity and how recently you've added photos.
• Activity: post frequency, post recency and post type variety.
• Services: services listed and service descriptions.

Recommendations

Prioritized, concrete recommendations open from the weekly task that asks you to review your profile, on the Profile page. Some execute directly (profile fields pushed to Google); others link to Posts or Reviews. Refresh after changes for an updated set.

Profile Protection

Anyone can suggest edits to a Google Business Profile, and Google sometimes applies them — a changed phone number or swapped website can cost you calls unnoticed.

1. On the Profile page, flip Profile Protection for a location.
2. Grandranker snapshots the current profile as baseline: name, phone, website, description, hours, categories.
3. Every sync (at least daily), Google's values are compared against baseline.

When a change is detected, it is held as pending and you get an email showing what it was and what it is now. Nothing is changed back until you decide. Choose Revert to restore your value on Google, or Keep it to accept the new one as the baseline.

Grandranker never reverts a change on its own. Google's rules for tools like this one forbid automatically undoing changes Google makes, and require you to be consulted on each one - the email is that consultation.

Edits you make through Grandranker update the baseline, so protection never fights your own changes.

FAQ

Will Grandranker change my Google listing without asking?

No. Add services and Write descriptions send only what you ticked, only when you press the button, and keep what your listing already has. Profile Protection reverts a change only when you press Revert.

Does protection block changes from happening?

No — Google doesn't allow that. It detects a change after the fact and tells you the same day, and a wrong value is live until you press Revert.

Which fields are protected?

Name, phone, website, description, hours, categories.

Why can't a change be reverted?

Some fields can't be written back through the API — update those on Google directly.

How often should I recalculate my score?

After any meaningful change: new photos, review replies, fresh posts.