Analytics & Tracking
Analytics Page
Understand every chart and metric on the Analytics screen.
The Analytics page is where your Google data lives inside Grandranker. It has two top-level tabs: Google Analytics (traffic) and Google Search Console (search performance), plus a period selector (last 7 days, 28 days, 90 days or 12 months) and a Refresh button that reloads every chart.

Until you connect at least one Google account, the page shows two connect cards instead: Search Console and Google Analytics 4. Both connections are read-only.
Google Search Console tab
The tab header shows the connected property with a settings menu (Change Property, Open in Google, Disconnect). Below it are four views:
Overview
- Metric cards: Organic Clicks, Impressions, Avg. CTR and Avg. Position, each with a percentage change vs the previous period. For position, down is good, a lower number means a higher ranking.
- Performance Overview: daily clicks and impressions across the period.
- Top Countries: Search Console clicks by region, with each country's share of the total.
- Traffic Segmentation: your clicks split into brand vs non-brand keywords (queries containing your brand name vs everything else), with clicks, impressions and average position for each group.
Queries
Top Search Queries: the keywords people searched where your site appeared, with clicks, impressions, CTR and position per query. Positions are color-coded: green for top 3, blue for top 10.
Pages
Top Performing Pages: your URLs ranked by Search Console clicks and impressions. Each is linked so you can open the live page.
Keywords
Ranked Keywords: Search Console queries your site appeared for, with the average position Google reported. This is Google's own averaged number, not Grandranker's Rank Tracking. Use Rank Tracking to follow specific keywords day by day.
Google Analytics tab
Once GA4 is connected, this tab shows Users, Sessions, Pageviews, Bounce Rate and Avg Duration cards. It also includes a daily Traffic Overview chart, Devices breakdown, Top Sources, and a Top Pages table. See the GA4 guide for details.
FAQ
Why do the last few days look low or empty?
Search Console data is typically 2-3 days behind. Recent days fill in as Google publishes them.
What does "vs previous period" compare?
The same-length window immediately before your selected period. Pick "Last 28 days" and the trend compares against the 28 days before that.
Why is the position number sometimes higher than where I actually see my page?
Google reports the average position across every impression in the period, including searches from other countries and rarer phrasings. A single live check on your own screen is one data point; the average smooths many.
Why don't the GSC and GA4 numbers match?
They measure different things. Search Console counts clicks from Google search results; GA4 counts sessions from all traffic sources (search, direct, social, referral). A gap between them is normal.
Do I need both connections?
No. Each tab works on its own. But with only GA4 connected you see traffic without rankings, and with only GSC you see rankings without on-site behavior. The page shows a banner suggesting the missing one.
Questions? Contact us at [email protected].