What Is a Rich Snippet?
A rich snippet, also called a rich result, is a search listing enhanced with additional visual details drawn from structured data on the page. Examples include star ratings for reviews, prices and availability for products, preparation times for recipes, and expandable questions for FAQs.
Rich snippets do not change your ranking position directly, but they make your result more prominent and informative, which typically increases click-through rate compared to a plain listing.
How Rich Snippets Work
Rich snippets are generated when you add structured data, usually in JSON-LD format, that describes your content in a way search engines understand. Google reads this markup and may display the corresponding enhanced result if the page qualifies.
Eligibility depends on using a supported schema type correctly and ensuring the marked-up data matches the visible content. Common types that produce rich snippets include Review, Product, Recipe, FAQPage, and HowTo.
How to Get Rich Snippets
Add the appropriate structured data for your content type using valid JSON-LD, and make sure it accurately reflects what users see on the page. Validate the markup with Google's Rich Results Test before and after publishing.
Marking up content you do not display, or using schema deceptively, violates Google's guidelines and can remove your eligibility. Used honestly, structured data makes your pages eligible for richer, more clickable results and also helps AI engines parse and cite your content.