H1 Tag

The H1 tag is an HTML heading element that marks the main headline of a page's content. It sits at the top of the heading hierarchy, above H2s and H3s that organize subsections, and is usually the largest, most prominent text on the page.

The H1 helps users immediately understand what a page is about and helps search engines confirm its primary topic. It differs from the title tag, which appears in search results, whereas the H1 appears on the page itself, though the two are often similar.

While not as heavily weighted as the title tag, the H1 reinforces a page's topic and contributes to how search engines understand its content. A clear, descriptive H1 that includes the primary keyword naturally supports relevance.

The H1 is also important for accessibility and user experience. Screen readers use heading structure to help users navigate, and a logical hierarchy starting with a single clear H1 makes content easier to scan and understand for everyone.

Use one H1 per page that clearly describes the main topic and includes the primary keyword naturally. Keep it concise and descriptive, and ensure it aligns with the title tag and the search intent of the page.

Maintain a logical heading hierarchy beneath the H1, using H2s for main sections and H3s for subsections, rather than skipping levels for styling. This structure helps both search engines and assistive technologies interpret the page correctly.