Free Tool · 11 checks

Google Business Profile Audit

Is your Google listing complete? Search for your business and get a score out of 100, with a plain fix for every gap.

Why audit your Google listing

Your Google Business Profile is often the first thing a local customer sees. A missing phone number or no opening hours costs you the call.

A complete, active listing also gives Google more reasons to show you on the map. This GBP audit reads your public listing and flags every gap in plain words.

Then check where you show on the map with the local rank checker, and answer your reviews with the review reply generator. Want it handled week by week? See Google Business Profile management.

What the audit checks
  • Claimed by the owner
  • Main category
  • Extra categories
  • Business description
  • Opening hours
  • Phone number
  • Website link
  • Photos
  • Star rating
  • Review count
  • Attributes

How to audit your Google Business Profile

  1. 1
    Search for your business

    Type your business name and town as it shows on Google.

  2. 2
    Pick your listing

    Choose the right one from the Google Maps results.

  3. 3
    Read your score

    See a score out of 100 and every check that passed or failed.

  4. 4
    Fix the gaps

    Each failed check comes with a plain fix you can do in your Google profile.

Frequently asked

Google Business Profile audits, in plain words.

What is a Google Business Profile audit?

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It is a check of your Google listing, the box that shows your business on Google Maps and Search. It looks at what is filled in, what is missing, and how your reviews compare to a healthy listing.

What does this GBP checker look at?

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Eleven things anyone can see on your public listing: whether it is claimed, your categories, description, hours, phone, website, photos, star rating, review count and attributes. Each gets points, and the score is out of 100.

Do I need to log in to Google to use it?

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No. The audit only reads what Google shows the public. Nothing is changed on your listing.

Does a higher score mean I will rank higher?

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Not on its own. Google ranks local results on relevance, distance and prominence. A complete listing helps with relevance and prominence, but nobody can promise a position. Check your map spot with the local rank checker.

How long does it take for fixes to show?

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Edits to your profile usually show within a few days, sometimes longer while Google reviews them. Reviews and photos build up over weeks. Run the audit again after a month.

What can this audit not see?

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Anything only the owner can see: your post history, your insights, and some services fields. Review replies are also left out. Connecting your Google account in the Local SEO add-on covers those.

Is the Google Business Profile audit tool free?

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Yes. No sign-up. Checks are limited per minute and per day so the tool stays free for everyone.

A complete listing, every week

GrandRanker drafts your review replies, posts to your Google listing, tracks your map spot and watches your profile for changes. You approve, it does the work. 14-day money-back guarantee.

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